Why Microsoft shouldn't chase "cool."
Crispin Porter’s Alex Bogusky appeared on the cover of Fast Company a year ago with the title “Can this man make Microsoft cool?” Since then we’ve all seen the Crispin’s “I’m a PC” branding work for Microsoft with the “Life without Windows” thematic. It’s interesting stuff stylistically, but I think it fails to recognize that the social currency of both brands is grounded in an entirely...
The changing meaning of "hip."
African Diaspora: from West-African dialect meaning, “to know. Early Jazz: a “hep cat” was a musician who truly “gets” Jazz. Beat Generation: a hip-ster was a white person who frequented jazz clubs, smoked reefer and was sexually promiscous. Woodstock Era: originally designating very young hipsters, “hippies” grew to mean consumers of psychedlic drugs,...