December 2010
2 posts
3 tags
94.6% of all advertising is designed to make...
Designer Cheena Jain recently interviewed me for her upcoming book on Design, Media and Creativity.
Cheena:
There are a lot of talented people in advertising. Why are there so few good ads then?
Richard:
The truth is 94.6% of all of the advertising in the world is designed to make someone’s boss happy.
That’s why 94.6% of all of the advertising in the world sucks.
Because it wasn’t designed...
Tired of being the FameUs star of your own...
Business writer Mark Schaefer asked: what if you combined social-media Klout scores with facial recognition in a new app? You could hold up your phone to any crowd and instantly pick out the heavies. Interesting, no? I asked for comments on this and my fellow brand anthropologist Aurora, a charismatic and much-beloved woman who is a HUGE user of social media and has every gadget and gizmo,...