June 2011
3 posts
3 tags
Fast food, tangy BBQ sauce and loud ads in ancient...
In Rome, you likely lived in an “insula,” a crowded apartment building, and you most likely bought most of your food already prepared if you even ate at home at all. Chances are you stopped off at a fast food vendor and ate it there on your way home.
I just read Dr. Penelope Allison’s analysis of everyday life as excavated in the ruins of Pompeii. Very little evidence of...
3 tags
For Millennials, the absence of diversity is...
I interviewed high school students on behalf of a university’s recruitment department. The students all described how to do a recruitment ad visual. “There has to be at least one Latina, one Black girl, maybe too, an Asian guy, maybe a white guy but he shouldn’t be too white, like a white guy with dreads…that’s perfect.” They all laughed at how much of a predictable formula is being followed...
4 tags
The Elusive Art of Surprise and Admiration
Best-in-class experiential branding delivers the ultimate prize: a state of surprise and admiration. You can see that emotional state captured in a sketch by the 17th Century portrait artist Charles Le Brun in his “visual treatise on the passions.” Across the centuries, this is still very much what it looks like when a brand gives us an experience way beyond what we were expecting - one that...
